Last updated: May 25th, 2018


This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).



We strongly support your right to privacy when using our site and purchasing artworks from us. Our policy when it comes to your privacy is simple: your data and personal information is none of our business. We want to make our income from promoting artists and selling their artworks, not by mining your personal information. 

We prefer in all cases to avoid collecting data about you other than that which is integral and necessary for us to offer our service as an online retailer of artworks. For us to be able to offer our service effectively and diligently we do obviously need to collect some information from you during transactions, to know where to send orders, for fraud protection and customer service requirements etc.

In the cases where we do collect data, we try to be clear about why we're collecting it, tell you how long we keep it, delete it when we no longer need it, and give you the ability to opt out of collection whenever possible.

Once again, we have no interest in collecting data for any other purpose than to provide the service of selling artworks online and customer service for our customers / collectors.



When you visit our Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site. 

Additionally when you make a purchase or attempt to make a purchase through the our site, we collect your:

  • Name 
  • Billing address
  • Shipping address
  • Payment information
  • Email address and / or phone number.
We refer to this information as “Order Information.”

    We do not sell or otherwise disclose this information to third-parties, except as required to complete your transaction. For example, we use Shopify for our commerce store so when you purchase an artwork from us your information is sent to Shopify at the time of purchase in order to authorise the transaction.

    We personally do not collect or store your credit card number, expiration date, or CVV code. When you purchase from our website, your credit card details are routed directly from your browser to Shopify’s in built credit card processor, and are not accessible to us other than the last 4 digits of your card number.

    We refer to this information as “Order Information.”

    When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.



    We use the Order Information that we collect to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

    Communicate with you;

    Screen our orders for potential risk or fraud; and

    When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

    We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).



    We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:

    Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

    We have decided to limit as much as possible the use of customer data to 3rd parties so currently we do not use third party companies for analytics and email marketing such as Google Analytics and Mailchimp. We use Shopify’s inbuilt reporting for analytics and post information regarding products on our Instagram and Facebook accounts instead of using a direct mailing service such as Mailchimp.



    Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.



    If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us by email at

    Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

    Please also note that by law we are required to keep information regarding sales / transactions for 7 years by HMRC so therefore can not delete transaction information until the 7 years time frame has passed. 



    When you place an order through the Site, we will maintain your Order Information for a period of 7 years as required by HMRC ( Her Majesties Revenue & Customs ) for tax records purposes. Any other information we may hold of yours that does not need to be held for these reasons is deleted after it is is no longer required. You can request at anytime information on what data we hold of yours and ask for its deletion outside of that which we need to keep by law.



    Our Service does not address anyone under the age of 13 ("Children").

    We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your Children have provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from a children under age 13 without verification of parental consent, we take steps to remove that information from our servers..



    We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.



    For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at